Will Smith, Westbrook Media

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Creative Direction | Creative Strategy | Production

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Under Westbrook Media's development and creative team I facilitated content development, production, and post-production for Grammy Award-winning international superstar Will Smith. Content scope included evergreen social content, vlogs for social and YouTube, marketing content for upcoming films and appearances in the media, and family celebrations. I worked closely with the head of Content, Talent Strategy, Creative Directors, and Post Production Supervisors to increase the scale and scope of all social content distributed under Will Social-owned and operated channels.