creative director | cinematographer
photographer | designer
I am a creative director living and working in Atlanta. I discovered my love for creativity early on as a musician and singer in church. These early influences lead me to pursue a career as an artist and producer finding success in moving people through visual storytelling, rhythm, and wordplay. My music has been covered by outlets such as Pigeons & Planes, Immersive Atlanta, and Elevator Mag, to name a few. Through sharpening my skills as a musician I also developed the ability to design across different forms of media in collaboration with talented individuals in the music and entertainment scene of Atlanta. My work spans across different genres of music, industries of creativity, and scales of impact. I find satisfaction in solving puzzles of communication through video, logo and graphic design and strive to add to my toolkit of ability through each new endeavor. I have worked with top hip-hop artists, fashion brands, and art studios in Atlanta, New York, and Miami. Currently, I lead all social media, influencer marketing, and content strategy projects at Reach Records in Atlanta, Ga. Please contact me to talk more about how we can come together to tell your story.
Client: Wande, Reach Records
For Wande's single "Blessed Up Remix" featuring Grammy Award-winning artist Lecrae and world-renown speaker Pastor Mike Todd I lead the creative direction in concepting the treatment, directing, and producing the official video amassing 660K views on Youtube.
Client: Andy Mineo, Reach Records
For Andy Mineo's viral summer single "Coming In Hot" I spearheaded social media and influencer campaigns with industry partners to increase and sustain the impact of the record across social media platforms and major DSPs. The record reached RIAA Certified Platinum status through these efforts and lead to major brand activations with Facebook, Instagram, and Triller.
Client: Unashamed.shop, Reach Records
For the merchandise vertical of Reach Records I provide strategic leadership on new merchandise promotional content for web, social, and newsletter marketing. For this project I lead the artistic direction and execution on the launch of the new 116 Pro-Collection launching fall of 2021.
Client: MCLVII Sound, Record Label
I executive directed and produced the social rollout for the summer single EP KNGPIN creating a short form visual series to accompany each record on the EP.
HMTA PITCH DECK
I worked in concert with the HMTA team to construct a pitch deck for the WeWork Civic Entreprenuers competition. In this collaboration I created vector images, color schemes, and an aesthetic that embodies the culture of the multi-media start up.
I love to connect the dots through aesthetic. Whether crafting marketing rollouts for new album releases or curating collateral materials for an exhibition opening, I understand the importance of feeling and how that moves a viewer to make a decision. Below are examples of my direction in pursuing the loyalty of a consumer, listener, or fine arts enthusiast.
Ideas are the most powerful tools on the planet. How we use them determines the trajectory of human existence. In every project, I strive to push new ideas into the ethos that communicate, impact and innovate. The following concepts below exemplify work where I proposed concepts for three different types of culture-pushing entities; Travel Noire, Artist Keenon Rush, and Blavity.
ELECTRONIC PRESS KIT
The everchanging landscape of media is witnessing a major pivot to video-centric content. I find that stories are felt on a deeper level when multiple senses are stimulated and video allows for that type of experience. I had the opportunity to work with a few personal brands to tell their story in their environment for their tribe of followers to see.