ABOUT
I am a creative director living and working in Los Angeles. I discovered my love for creativity early on as a musician and singer in church. These early influences lead me to pursue a career as an artist and producer finding success in moving people through visual storytelling, rhythm, and wordplay. My music has been covered by outlets such as Pigeons & Planes, Immersive Atlanta, and Elevator Mag, to name a few. Through sharpening my skills as a musician I also developed the ability to design across different forms of media in collaboration with talented individuals in the music and entertainment scene of Atlanta. My work spans across different genres of music, brand + entertainment, and scales of impact. I find satisfaction in solving puzzles of communication through video, logo and graphic design and strive to add to my toolkit of ability through each new endeavor. I have worked with top hip-hop artists, fashion brands, business moguls, and entertainment megastars in Atlanta, New York, Miami, and Los Angeles. Currently, I lead all creative production for Will Smith, Fashion Brands, and Media projects at Westbrook Media in Los Angeles, CA. Please contact me to talk more about how we can come together to tell your story.
RECENT WORK
Client: Will Smith, Westbrook Media
Under Westbrook Media's development and creative team I facilitated content development, production, and post production for Grammy Award winning international superstar Will Smith. Content scope included Evergreen Social Content, Vlogs for Social and YT, marketing content for upcoming films and appearances in the media, and family celebrations. I worked closely with the head of Talent Strategy, Creative Directors, and Post Production Supervisors to increase the scale and scope of all social content distributed under Will Social owned and operated channels.
Client: Bel-Air, Verizon Throne Room Experience
In collaboration with Media Monks I lead creative production for an Experiential Activation using Augmented Reality. The immersive experience took place at the Bel-Air Mansion event Super Bowl weekend leading up to the series premiere on February 13th. Allen Iverson, DJ Jazzy Jeff, Bel-Air cast-mates, and 1200+ influencers attended the three day event. I spearheaded creative management of the production working with AR Engineers, Westbrook Media, and Verizon Stakeholders.
Client: Bel-Air, NBCU, Peacock
For Peacock's most streamed show of 2021 Bel-Air I lead creative production for social media and YouTube. Within this project I executed overarching creative scope and strategy by leading creative brainstorms and ideating concepts. I also managed the relationship between post, partner management, and creative during the execution phase resulting in over 170k followers to the @belairpeacock handle on IG. I produced short form content on set, a long form content series on Youtube, and graphical content stemming from the show.
Client: Wande, Reach Records
For Wande's single "Blessed Up Remix" featuring Grammy Award-winning artist Lecrae and world-renown speaker Pastor Mike Todd I lead the creative direction in concepting the treatment, directing, and producing the official video amassing 660K views on Youtube.
Client: Andy Mineo, Reach Records
For Andy Mineo's viral summer single "Coming In Hot" I spearheaded social media and influencer campaigns with industry partners to increase and sustain the impact of the record across social media platforms and major DSPs. The record reached RIAA Certified Platinum status through these efforts and lead to major brand activations with Facebook, Instagram, and Triller.
Client: Unashamed.shop, Reach Records
For the merchandise vertical of Reach Records I provide strategic leadership on new merchandise promotional content for web, social, and newsletter marketing. For this project I lead the artistic direction and execution on the launch of the new 116 Pro-Collection launching fall of 2021.
Client: MCLVII Sound, Record Label
I executive directed and produced the social rollout for the summer single EP KNGPIN creating a short form visual series to accompany each record on the EP.
HMTA PITCH DECK
I worked in concert with the HMTA team to construct a pitch deck for the WeWork Civic Entreprenuers competition. In this collaboration I created vector images, color schemes, and an aesthetic that embodies the culture of the multi-media start up.
CREATIVE DIRECTION
I love to connect the dots through aesthetic. Whether crafting marketing rollouts for new album releases or curating collateral materials for an exhibition opening, I understand the importance of feeling and how that moves a viewer to make a decision. Below are examples of my direction in pursuing the loyalty of a consumer, listener, or fine arts enthusiast.
