Client: Bel-Air, NBCU, Peacock

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Creative Direction | Creative Strategy | Production | Copywriting

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For Peacock's most streamed show of 2021 Bel-Air I lead creative production for social media and YouTube. Within this project, I executed overarching creative scope and strategy by leading creative brainstorms and ideating concepts. I also managed the relationship between post, partner management, and creative during the execution phase resulting in over 300k followers to the @belairpeacock handle on IG. I produced short-form content on set, a long-form content series on YouTube, and graphical content stemming from the show.