Client: Amazon

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Creative Direction | Production | Post Production

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For Amazon's back-to-school sale, I spearheaded the creative strategy of developing a "person on the street" style social series called Quad Quiz. I led the creative direction for the look and feel of the series, GFX/ logo packages, and coordinated talent, location, and story production of each episode in the series. Our campaign resulted in over 3MM impressions across the social series garnering Amazon their most engaged social campaign of the quarter.