Client: Clark's Torhill
Creative Direction | Creative Development | Production | Post Production
For the launch of Clark's Torhill shoe, I worked with my team to develop social campaigns that presented the new sneaker to Gen Z through consumer-led creative campaigns. We developed influencer campaigns that leveraged talent from the cast of Bel-Air and influencers in the fashion and lifestyle niches. In development, I spearheaded creative direction, strategized on specific talent, and managed creative production on set. Across two separate campaigns, I was able to successfully increase momentum around the release of the shoe leverage the following of talent, and create a dance trend associated with the new shoe on TikTok.