Odesza x Snapdragon [Qualcomm], UPROXX Studios

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Creative Direction | Creative Strategy | Production

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At UPROXX Studios, I led content production and post-production for Grammy-nominated EDM duo Odesza, in collaboration with Snapdragon Qualcomm. For this project, I directed the creative development of original concepts, crafting and pitching ideas tailored to meet the brand partner’s core KPIs. Snapdragon’s cutting-edge technology enabled Odesza to engage fans innovatively, exploring new possibilities in experiential design. UPROXX brought this connection to life through a four-part docu-series, amplifying its impact across owned and operated channels.

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During production, I managed a $2MM budget over five shoot days, applying my expertise in direction, team management, production accounting, and overall project coordination. By combining creative problem-solving with strong attention to detail, our series successfully reached an audience of over 2 million on YouTube and Instagram.