Client: Bel-Air, Verizon Throne Room Experience
​
In collaboration with Media Monks I lead creative production for an Experiential Activation using Augmented Reality. The immersive experience took place at the Bel-Air Mansion event Super Bowl weekend leading up to the series premiere on February 13th. Allen Iverson, DJ Jazzy Jeff, Bel-Air cast-mates, and 1200+ influencers attended the three day event. I spearheaded creative management of the production working with AR Engineers, Westbrook Media, and Verizon Stakeholders.
Client: Bel-Air, NBCU, Peacock
​
For Peacock's most streamed show of 2021 Bel-Air I lead creative production for social media and YouTube. Within this project I executed overarching creative scope and strategy by leading creative brainstorms and ideating concepts. I also managed the relationship between post, partner management, and creative during the execution phase resulting in over 170k followers to the @belairpeacock handle on IG. I produced short form content on set, a long form content series on Youtube, and graphical content stemming from the show.
Client: Wande, Reach Records
​
For Wande's single "Blessed Up Remix" featuring Grammy Award-winning artist Lecrae and world-renown speaker Pastor Mike Todd I lead the creative direction in concepting the treatment, directing, and producing the official video amassing 660K views on Youtube.
Client: Andy Mineo, Reach Records
​
For Andy Mineo's viral summer single "Coming In Hot" I spearheaded social media and influencer campaigns with industry partners to increase and sustain the impact of the record across social media platforms and major DSPs. The record reached RIAA Certified Platinum status through these efforts and lead to major brand activations with Facebook, Instagram, and Triller.
Client: Unashamed.shop, Reach Records
​
For the merchandise vertical of Reach Records I provide strategic leadership on new merchandise promotional content for web, social, and newsletter marketing. For this project I lead the artistic direction and execution on the launch of the new 116 Pro-Collection launching fall of 2021.
Client: MCLVII Sound, Record Label
​
I executive directed and produced the social rollout for the summer single EP KNGPIN creating a short form visual series to accompany each record on the EP.
HMTA PITCH DECK
I worked in concert with the HMTA team to construct a pitch deck for the WeWork Civic Entreprenuers competition. In this collaboration I created vector images, color schemes, and an aesthetic that embodies the culture of the multi-media start up.
CREATIVE DIRECTION
I love to connect the dots through aesthetic. Whether crafting marketing rollouts for new album releases or curating collateral materials for an exhibition opening, I understand the importance of feeling and how that moves a viewer to make a decision. Below are examples of my direction in pursuing the loyalty of a consumer, listener, or fine arts enthusiast.
STRATEGY WORK
Ideas are the most powerful tools on the planet. How we use them determines the trajectory of human existence. In every project, I strive to push new ideas into the ethos that communicate, impact and innovate. The following concepts below exemplify work where I proposed concepts for three different types of culture-pushing entities; Travel Noire, Artist Keenon Rush, and Blavity.
WEB DESIGN
ELECTRONIC PRESS KIT
EVENT BRANDING
VIDEO
The everchanging landscape of media is witnessing a major pivot to video-centric content. I find that stories are felt on a deeper level when multiple senses are stimulated and video allows for that type of experience. I had the opportunity to work with a few personal brands to tell their story in their environment for their tribe of followers to see.
UTOPIA NYE 2K19
Swishersweets #Packnight
Audiomack x Luc Belaire
Video Edit for Artist Dej Loaf
Video Edit for Artist YOG DOT
Deep Eddy Vodka Recap
